{"id":603,"date":"2016-03-29T10:53:11","date_gmt":"2016-03-29T09:53:11","guid":{"rendered":"http:\/\/waxu.co.uk\/?p=603"},"modified":"2017-03-27T13:51:05","modified_gmt":"2017-03-27T12:51:05","slug":"meet-our-founder","status":"publish","type":"post","link":"https:\/\/waxu.co.uk\/meet-our-founder\/","title":{"rendered":"Meet our Founder Gemma"},"content":{"rendered":"<p><a href=\"http:\/\/www.waxu.co.uk\/wp-content\/uploads\/2016\/03\/Gemma-in-Apron.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-514 size-full\" src=\"http:\/\/www.waxu.co.uk\/wp-content\/uploads\/2016\/03\/Gemma-in-Apron.jpg\" alt=\"\" width=\"800\" height=\"654\" srcset=\"https:\/\/waxu.co.uk\/wp-content\/uploads\/2016\/03\/Gemma-in-Apron.jpg 800w, https:\/\/waxu.co.uk\/wp-content\/uploads\/2016\/03\/Gemma-in-Apron-600x491.jpg 600w, https:\/\/waxu.co.uk\/wp-content\/uploads\/2016\/03\/Gemma-in-Apron-300x245.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Gemma Cafferkey has waxing in her blood! The original waxing queen, Gemma opened her first waxing salon at the age of 23, specialising in <a href=\"http:\/\/waxu.co.uk\/\">intimate waxing<\/a>.<\/p>\n<p>\u201cBack then a bikini wax isn\u2019t what it is now\u201d, she laughs, \u201cLike with everything, trends change over time and in the last decade women have moved from wanting a bit off on the knicker line to a full Hollywood or Brazilian. Unfortunately training and product development didn\u2019t moved on so fast and there was a huge gap in the market for both a wax and a technique that works well on the intimate area.\u201d That gap has been filled by waxu, a salon-grade, express intimate waxing collection which combines an advanced wax formula with a specially developed intimate wax technique to provide an incredibly thorough intimate wax treatment that can\u2019t be achieved using a standard hot wax and traditional techniques.<\/p>\n<p>Over the last 12 months waxu has sky-rocketed and the waxu signature intimate wax is now available in <a href=\"http:\/\/waxu.co.uk\/intimate-waxing-salons\/\">waxing salons<\/a> nationwide. In addition to handling the business side of waxu, Gemma, supported by her dedicated team performs the training of all waxu salons herself, which lends a personal and passionate vibe to the brand. It also ensures that every single therapist is trained by the best of the best!<\/p>\n<p>Below, a Q&amp;A with Gemma, one woman trying to redefine what an intimate wax really is, raise the bar on quality standards and ensure that a great intimate wax is accessible to ALL women, EVERY time.<\/p>\n<p><strong>What was the process of starting waxu like?<\/strong><br \/>\nIt\u2019s been a long time coming! I\u2019ve been specialising in intimate waxing for over a decade and have performed hundreds of thousands of intimate wax treatments. Over time I developed my own techniques to provide a quick, comfortable and extremely thorough intimate wax and I became renowned for offering an exceptional service that kept my clients kept coming back month after month\u2026 they even travelled back to Nottingham from abroad! Today these techniques form the cornerstone of the waxu experience.<\/p>\n<p>There are lots of salon-grade waxes available on the market but until waxu there were none that had been specifically developed for use on the intimate area. I tried them all (some are better than others) and was getting increasingly dissatisfied with the results. The intimate area is an extremely difficult part of the body to work on and the wax needs to have a very low melting pint, very rapid drying time and the ability to set extremely thinly to work effectively. With my background and experience I know what it takes to achieve a superior wax and made the decision to develop an intimate waxing collection developed specifically for the intimate area. waxu was born.<\/p>\n<p><strong>Your \u201cAbout Us\u201d page states that your \u2018waxes have been developed by the most demanding, driven therapists \u2013 women who understand what it takes to achieve a superior wax, and what it feels like to have one.\u2019 Can you expand on this?<\/strong><br \/>\nIn my Nottingham salon my therapists and I each carry out up to 4 intimate waxes an hour and can deliver a full Hollywood wax in under 7 minutes on the treatment bed. We know everything there is to know about intimate waxing and we know what works and what doesn\u2019t. We took all of this knowledge and experience and poured it into our development process, trialing and testing continuously until the formula was 100% perfect in every way.<\/p>\n<p><strong>Where is your wax produced?<\/strong><br \/>\nI am proud to say that all waxu waxes are designed, developed and manufactured\u00a0in Britain and are accredited with the Made in Britain marque. It was very very important to me to work with a UK based laboratory with whom I could collaborate closely in order to create a completely unique wax blend that works perfectly on the intimate area.<\/p>\n<p><strong>What makes waxu different?<\/strong><br \/>\nwaxu is totally unique. It&#8217;s not just a product, it\u2019s a highly specialist service and it is totally revolutionising the UK&#8217;s intimate waxing market. waxu is an express, intimate waxing treatment &#8211; it is extremely thorough and it is delivered in record time!<\/p>\n<p>The waxu product range is only available to salons that have been trained and approved by waxu. This ensures the waxu experience really is incredible, every single time, no matter where you have it done. This standardisation of the service is a first for the UK market and it was long overdue.<\/p>\n<p><strong>What\u2019s next for waxu?<\/strong><br \/>\nWe\u2019re going international! We are launching waxu in our first international salon in the summer, which is a huge\u00a0move\u00a0forward for the brand. We also have some very exciting news; a\u00a0British celebrity\u00a0has chosen\u00a0waxu for her salon which is due to open in the next few months&#8230; watch this space!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gemma Cafferkey has waxing in her blood! The original waxing queen, Gemma opened her first waxing salon at the age of 23, specialising in intimate waxing. \u201cBack then a bikini&#8230;<\/p>\n","protected":false},"author":51,"featured_media":515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet our Founder Gemma - waxu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/waxu.co.uk\/meet-our-founder\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet our Founder Gemma - waxu\" \/>\n<meta property=\"og:description\" content=\"Gemma Cafferkey has waxing in her blood! The original waxing queen, Gemma opened her first waxing salon at the age of 23, specialising in intimate waxing. \u201cBack then a bikini...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/waxu.co.uk\/meet-our-founder\/\" \/>\n<meta property=\"og:site_name\" content=\"waxu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/waxu.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-29T09:53:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-27T12:51:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/waxu.co.uk\/wp-content\/uploads\/2016\/03\/Gemma-in-Apron_Thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"155\" \/>\n\t<meta property=\"og:image:height\" content=\"115\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stacie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@waxu_uk\" \/>\n<meta name=\"twitter:site\" content=\"@waxu_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stacie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/waxu.co.uk\/meet-our-founder\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/waxu.co.uk\/meet-our-founder\/\"},\"author\":{\"name\":\"Stacie\",\"@id\":\"https:\/\/waxu.co.uk\/#\/schema\/person\/4d1716918ed948e33d1ec937caacd2ae\"},\"headline\":\"Meet our Founder Gemma\",\"datePublished\":\"2016-03-29T09:53:11+00:00\",\"dateModified\":\"2017-03-27T12:51:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/waxu.co.uk\/meet-our-founder\/\"},\"wordCount\":809,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/waxu.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/waxu.co.uk\/meet-our-founder\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/waxu.co.uk\/wp-content\/uploads\/2016\/03\/Gemma-in-Apron_Thumb.jpg\",\"articleSection\":[\"waxu news\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/waxu.co.uk\/meet-our-founder\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/waxu.co.uk\/meet-our-founder\/\",\"url\":\"https:\/\/waxu.co.uk\/meet-our-founder\/\",\"name\":\"Meet our Founder Gemma - 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